I checked the blog multiple times, but alas it was to no avail. Sadly, I found many of the YouTube links on
this blog to be unavailable or would only play without sound, so my timeline of computer commercials is a bit compromised. Therefore, I can't really have any opinion on several ads.
Atari 400 - unavailable
Commodore VIC 20 - The Commodore VIC-20 ads remind me of my father and brother, actually, in the sense that my father doesn't see how video games are worthwhile but he makes certain that his computer is the very best and can handle any current games that my brother wants to play. It seems like that's the kind of attitude these commercials are presenting: computer games aren't useful, but if you're
going to play them, then play them on the best machine available.
Commodore 64 - The Commodore 64 ad puts down the current competition to bolster the 64 itself. This is accomplished by only showing text graphics on the other three computers (Apple II, IBM PC, and Radio Shack TRS-80), which incidentally displays "Commodore 64" in every case, while showing mostly charts, graphs, and other displays in multiple colors. Personally, I dislike ads that target specific competition; it's a cheap tactic to me. If you can't acquire customers by the quality of your product, then improve your machine and don't try to put down others. I'm kind of weird about things like that.
Commodore 64 - the second ad unavailable
Coleco ADAM - unavailable
Texas Instruments 99/4A - Maybe it's just me, but the Texas Instruments 99/4A ad didn't sell me anything. The only thing it talked about was the rebate on the computer; there were no details about the quality of the machine or what it was capable of. I like to see what I'm getting before I spend that much money on something. A computer isn't like a bed; a rebate doesn't mean anything if the machine can't preform half as well as a more expensive model. While I love my TI-83 scientific calculator, I can't say that this ad gave me high expectations for the computer. The entire selling point was "it's cheap" and, really, with computers you get what you paid for.
Kaypro II - I really liked the Kaypro II computer ad. It's funny to me because of how true it is today that a computer itself might cost one thing, but all of the peripheral devices jack the price up significantly. Like the Texas Instruments ad, this one was talking a lot about money, but this one actually ended with a quick display of the working unit. Granted, it was only a monitor of green text, but it's an improvement over a non-functioning machine that makes a cameo appearance in its own ad. I think the biggest selling point of this ad would be the comedy factor. I'm not sure that I would buy this computer, but the commercial definitely sparks my interest.
Apple Macintosh "1984" - unavailable. Although I loathe 1984 and I never want to read it again, the commercial might have been interesting
IBM Personal Computer - unavailable
Windows 1.0 - Windows 1.0 bothered me. I don't watch TV anyway, but if I do happen to be with someone who's watching TV, I cannot stand the car commercials that are like this. I don't like getting yelled at to buy a product, and I don't know anyone who does. The only redeeming grace of this commercial is that, according to the original blogger, it isn't an actual commercial.
Amiga 1000 - The Amiga 1000 doesn't do much for me because it repeats the same graphics instead of showing a bigger variety. Also, it seems to me that Commodore likes sheet music, since similar graphics were on an earlier model. The ad itself is something I'm more prone to look at because it expands on the abilities of the computer and compares them to the need in current society, instead of simply trying to show up other models.
Tandy 1000 - Tandy 1000 focuses on what is necessary for the workplace and goes into detail on the programs useful to get ahead at a desk job. That's all well and good, and I'm sure it attracts customers who want to be professional and get ahead in their careers, but I'm a gamer and I could tell I wouldn't want the computer before the ad was half over. Don't misunderstand me, though: the ad is good in that it shows functioning machines and their capabilities.
IBM P S/2 - unavailable
Apple II - unavailable
Apple PowerBook - unavailable
Apple Newton - unavailable
IBM ThinkPad 701C - The IBM ThinkPad 701C highlighted a laptop that would be just as useful as a computer, especially in the workplace. This is definitely true when working on projects, and I know my dad carries his laptop with him everywhere because he always needs to pull information off of it. While there would not realistically be a meeting with everyone surrounding a single machine, the point it gets across is that the ThinkPad is a very convenient and useful device. Personally, I think the music was the biggest hook.
Windows 95 - Windows 95 is entertaining because it's all about imagination. The video gives the impression "If you can think it, you can use this machine to create it." While that is only implied, and the original blogger isn't certain that the video is even a commercial, I think the message there is more apt to bring in customers than a lot of other ads.
Packard Bell - The Packard Bell commercial baffles me. It seems to be telling people that libraries are bad and being in contact with others is painful - be a hermit! I know the ad is attempting to let the viewers know that a home PC is more convenient, but it really doesn't come off that way to me.
IBM - unavailable
Gateway 2000 - unavailable
Apple "Think Different" - Apple's "Think Different" ad was interesting in that it makes the viewer look at life from a different perspective, however it really doesn't make me want to buy a computer. I am not a fan of ads that don't tell me what they're selling until the very end. I'm even less of a fan of ads that don't ever tell me what they're selling, even at the very end. This is kind of a mixture, since it's never really explicit, but if you are interested in computers than you recognize the logo at the end. I guess that's a good way to target potential buyers - if you recognize the logo then the ad is meant to inspire greatness ...and imply that greatness is achieved through Apple products.
iMac - The iMac ad failed to interest me simply because I want to know the capabilities of the computer. While the skin is nice to personalize, if the machine performs poorly then I really don't care if it is the coolest and most interesting
looking thing on the planet. I don't want a really cool, really heavy paperweight. I want a machine that does what I ask it to do.
Pets.com - While I don't really know what a Pets.com commercial is doing in the list of computer commercials, really bad singing repulses me and this commercial definitely had just that. Also, on a not totally irrelevant note, I don't know anybody who goes out specifically shopping for pet food while dressed for work.
Windows XP - The Windows XP commercial was a lot like the Windows 95, in that it's all about expression. The intention of the ad was geared toward what you can do in leisure time on a PC, instead of what you can do at work. Granted, flying is not included, although that would be awesome, but the combination of scenes and song makes for an uplifting ad. The way that the words panned on the commercial made me think it was supposed to be kind of subliminal because your eye is drawn to the bizarre - people gliding in the air, over the pale white text in the corner of the screen.
Apple "Switch" - I cannot say that I liked the Apple "Switch" ad simply because of the style. Even if it isn't true, the spokesperson definitely seems like she's on some kind of drug. True, she mentions the versatility of the Apple and how portable it is, but I'm not certain I should be taking advice from a girl who seems like she's made quite a few bad choices in life. Bringing a computer to the beach? That's a surefire way to break it fast. I will say, however, that I enjoy the fact that she says "it's silver and exciting" in the most bland, uninterested voice ever.
IBM Linux - Much like Apple's "Think Different", IBM's Linux commercial is meant to inspire but it says nothing about the machine the ad is supposed to be for. I can gather nothing about Linux beyond that it should help me achieve the ability to leave my mark on the world. That is wonderful and all, but I want to know more about what I'm actually forking over money for.
Apple "Get a Mac" - Actually, this ad made me instantly think of
this comic, which is why I don't mind the commercial as much as I normally would. Again, this is an attack, but unlike the Commodore ad, this is PC versus Mac and there isn't a specific company Mac is targeting. Still, the unsubtle "Mac's are new, young, and exciting while PCs are boring, old, and only for work" campaign is annoying.